By: Skye Root
July 13, 2023
Reading Time: mins
General
New fruit varieties are continuously being developed to meet the ever-evolving needs of consumers. However, how does a new variety make its way into the market and become successful? Washington state-based Proprietary Variety Management (PVM) is a full-service commercialization company. “We take tree fruit all the way through the commercialization process to marketing,” says Kathryn… Cosmic Crisp: the largest commercialization of an apple variety globally
