
Straw Management: A Strategic Decision for Soil Health
Recent research underscores the benefits of leaving straw residue post-harvest, highlighting improvements in erosion control and soil moisture retention .
New fruit varieties are continuously being developed to meet the ever-evolving needs of consumers. However, how does a new variety make its way into the market and become successful? Washington state-based Proprietary Variety Management (PVM) is a full-service commercialization company.
“We take tree fruit all the way through the commercialization process to marketing,” says Kathryn Grandy, Chief Marketing Officer with the company. “We are very focused on the end game, the consumer. We need to grow what they want. As a result, we start the commer-cialization process by working with consumer focus groups. This way, we learn what consumers think of a new variety. If the results are positive, we trademark and brand the variety and find growers for it who would like to be part of the project.”
REPOSTED FROM FRESHPLAZA.COM.- READ FULL ARTICLE HERE
Recent research underscores the benefits of leaving straw residue post-harvest, highlighting improvements in erosion control and soil moisture retention .
Wheat growers in the Pacific Northwest may have reason for optimism this year—WSU is forecasting a quiet season for stripe rust.
Root Agricultural Advisory
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