New fruit varieties are continuously being developed to meet the ever-evolving needs of consumers. However, how does a new variety make its way into the market and become successful? Washington state-based Proprietary Variety Management (PVM) is a full-service commercialization company.
“We take tree fruit all the way through the commercialization process to marketing,” says Kathryn Grandy, Chief Marketing Officer with the company. “We are very focused on the end game, the consumer. We need to grow what they want. As a result, we start the commer-cialization process by working with consumer focus groups. This way, we learn what consumers think of a new variety. If the results are positive, we trademark and brand the variety and find growers for it who would like to be part of the project.”
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Cattle numbers in the PNW are moving differently than the national trend. 📈 USDA’s April Cattle on Feed report showed national feedlot inventory down year-over-year. But in the Northwest: • Idaho: 355,000 head, up from March and last year • Washington: 270,000 head, up from last year Why it matters: • Prices remain elevated •… PNW Cattle Trends
Meet the founders behind Root Ag Advisory: Skye and Becca Root They built Root Ag Advisory with a clear purpose: to help farmers, landowners, and investors make confident decisions about land, water, and agriculture. 🤝 Skye brings experience in farmland investment, water rights, ag finance, and farm real estate, backed by hands-on work in a… Meet the Founders: Skye & Becca Root
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