New fruit varieties are continuously being developed to meet the ever-evolving needs of consumers. However, how does a new variety make its way into the market and become successful? Washington state-based Proprietary Variety Management (PVM) is a full-service commercialization company.
“We take tree fruit all the way through the commercialization process to marketing,” says Kathryn Grandy, Chief Marketing Officer with the company. “We are very focused on the end game, the consumer. We need to grow what they want. As a result, we start the commer-cialization process by working with consumer focus groups. This way, we learn what consumers think of a new variety. If the results are positive, we trademark and brand the variety and find growers for it who would like to be part of the project.”
REPOSTED FROM FRESHPLAZA.COM.- READ FULL ARTICLE HERE
New income opportunities can be a good fit for a farm or ranch, but they still need to work with the operation. LandTrust gives landowners another way to generate income from their property through guest experiences. Before adding a visitor experience, consider: • What areas of the property guests could access • How hosting would fit the… Potential On Farm Additional Revenue Streams
Team Spotlight ➡️ Sonora Zaugg, Farm Management Associate Meet Sonora, a vital part of our team here at Root Ag Advisory. She plays a key role in supporting both permanent and row crop operations, with hands-on experience in asset management, budgeting, financial reporting, and property oversight. Lately, she’s been serving as a water liaison, representing… Employee Spotlight: Sonora Zaugg
Root Agricultural Advisory
2670 S. Eagle Rd. Meridian ID 83642
(208) 753-2333 info@rootagadvisory.com
