High commodity prices have farmers willing to spend more on nutrients and crop protection products to maximize crop yields. But only if it's worth the investment.

Ag retailers are getting ready for a potential surge in demand for fungicides and insecticides to protect high-dollar corn and soybeans this growing season. Retailers also expect in-season nutrients, such as nitrogen and foliar feeding products, to be more popular as farmers hope to pack on more bushels.

"I encourage my growers that every year should be the year to push crops as much as they can," said Matthew Beumer, a central Missouri farmer and key account manager for farm supply and marketing cooperative MFA Incorporated. "But this year it's even more critical because of the chance to put even more dollars in our pocket."

After years of modest to nonexistent profits, farm revenues are on track to be the highest in eight years. In this special DTN series, we explore a variety of ways farmers can "Keep the Good Times Rolling" by making smart investments and business decisions that will pay off when the price cycle heads lower.

This second story in the series explores what farmers are doing agronomically to help pad the bank account. But our series will also cover how to build a strong marketing plan and negotiate cash rents this fall. Experts will share financial do's and don'ts and how to make sure your new equipment purchases will serve you for years to come.

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