Much attention has been given to how to increase fruit and vegetable consumption. It’s not a new problem but a recurring issue, despite the efforts of many.

Produce prescriptions

Considered a matter of national urgency, the White House Conference on Hunger, Nutrition, and Health was held in September to create a framework for ending hunger and reducing diet-related diseases by 2030. Part of the program is the issuance of “produce prescriptions.”

Before the event, IFPA released its moonshot nutrition recommendations, an eight-point plan to make fresh produce a critical part of U.S. nutrition policy. Mollie Van Lieu, vice president of nutrition and health at International Fresh Produce Association BB #:378962 in Newark, DE, believes one of the recommendations—produce prescriptions—has the strongest potential to move the needle in the short term.

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