Northwest Cherries announced a final 2025 crop of over 23.6 million boxes — a strong rebound with “outstanding” quality. But despite the solid yields, many growers are feeling the pinch due to retail pricing delays that slowed movement during peak season.
At Root Ag Advisory, we see this as another reminder of the complex relationship between production, distribution, and market pricing. Transparent communication and fair pricing strategies are essential to maintaining long-term profitability for specialty crop producers across the northwest.
New income opportunities can be a good fit for a farm or ranch, but they still need to work with the operation. LandTrust gives landowners another way to generate income from their property through guest experiences. Before adding a visitor experience, consider: • What areas of the property guests could access • How hosting would fit the… Potential On Farm Additional Revenue Streams
Team Spotlight ➡️ Sonora Zaugg, Farm Management Associate Meet Sonora, a vital part of our team here at Root Ag Advisory. She plays a key role in supporting both permanent and row crop operations, with hands-on experience in asset management, budgeting, financial reporting, and property oversight. Lately, she’s been serving as a water liaison, representing… Employee Spotlight: Sonora Zaugg
Root Agricultural Advisory
2670 S. Eagle Rd. Meridian ID 83642
(208) 753-2333 info@rootagadvisory.com
